As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows, and creators securing admirable opportunities such as interviewing world-famous celebs at events like the Met Gala.

In order to be successful, you have to be savvy. With none of us knowing how long social media careers will be profitable, talent managers are sitting down with the creators they represent and discussing long-term plans and ultimate goals.

I reached out to talent managers who work with creators who produce content across verticals such as beauty, fashion, gaming, and family content to learn more about their plans for the future…

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