The Home of Affiliate, Performance & Creator Economy News

Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine. 

Is Creator Casting the New Film & TV Power Play?

‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs

For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.

Onetag Acquires Adtech Aryel for Creative Integration

Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.

Responsibility as Brand Currency - Building the Future of Kidfluence

The Global Influencer Marketing Awards are Back for 2026: Enter Now

The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.

Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

Gemma Collins and Canva slayed an absolutely iconic campaign this week.

‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs

Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory. 

Monthly Top Line - February 2026

Our walkthrough of the latest promotions, job picks and industry moves in February.

Chair's Welcome & Opening Comments - Amy Bryant-Jeffries

Creator Economy Monthly Top Line: February 2026

Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.

"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign

From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22

Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.

‘We're Taking a Much More Multilateral Approach’ Kevin Edwards on Paving the APMA Roadmap

For affiliate marketing, data points to strong growth; now the focus is on best practice, says Kevin Edwards.