“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs
The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?
Forever 21 Jumps on the TikTok Train to Fuel its Comeback
Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.
ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach
Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.
"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce
Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.
Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap
Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.
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