Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Instagram Shifts “Company Priorities”, Scaling Back Shopping Features
The Live Shopping feature will be axed in October 2022.
The Most Important Professional Skills, According to LinkedIn Creators
In recent research, LinkedIn compared the top-rated skills that professionals held in 2015, with those for the same jobs today. By identifying the skills that rose to the top, we’re able to understand the top skills in demand today. The top 20 skills were featured in more than three-quarters...
Celebrating Pioneering Partnerships – The First-Ever USPA Winners Announced
Last night, we were finally able to crown the first-ever US Partnership Award winners. With a great appetite for the inaugural US focussed awards programme, the USPAs aim to recognise the pioneering partnerships that are taking place in the influencer, affiliate, performance, and brand spaces in North America – and this...
Google’s ‘Helpful Content’ Update – SEO-pocalypse, or Business as Usual?
New Google updates usually arrive with a reckoning, but is this one actually better for SEO?
How to Use Influencer Marketing to Reach and Convert Target Audiences
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract like-minded people, and have a higher return on investment. This is because influencers are trusted and admired by their followers,...
A Tale of Two Brands: Part 1 – Instagram
What not to do with your brand identity.
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