Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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How to, and How Not to Approach Brand Partnerships in the Recession
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
Instagram ‘Gifts’: Prototype Feature Could Be a Lifesaver for Influencers
Meta bolsters its paid opportunities for creators.
How Integrated Partnerships Can Make Netflix Ads Revolutionary
Brand partnerships could save Netflix ads from falling flat.
The Role of an Influencer Strategist
Due to Apple’s privacy update in iOS 14 and the acceleration of e-commerce adoption from Covid-19, digital marketing costs have skyrocketed since last year. TikTok has experienced wild price volatility as user growth and advertising demand continue to surge. Meanwhile, Facebook’s average CPM has reportedly spiked by 61%...
In the Future, Will We ‘TikTok’ Instead of ‘Google’?
The speed of innovation across services and apps is increasingly rapid as the world becomes more connected than ever before, but with it comes disruption and the need to rethink how we deliver content and information. Since the internet became fast enough and cheap enough for every household to be...
Is User-Generated Content the New Influencer Marketing?
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team and I are constantly discussing ways in which UGC and influencers can form part of our social media strategy to deliver...
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