Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
However, brands have bills to pay too, and in order to do so, you need to continue bringing in sales – a task that isn’t so easy with consumers tightening their purse strings.
To ensure that sales are still coming in, and people are remaining loyal to your brand during this time, it’s vital that partnerships are approached in a sensitive way, as with consumers’ anxiety already high, driving a hard sale and avoiding conversations around the recession is only going to increase this anxiety.
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