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- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
- “Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
Performance Marketing
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A Day in the Life: Maira Genovese, Founder and President of MG Empower
Maira founded MG Empower with the vision to empower people and brands. Since then, Maira has been working as president of the company, bringing all of her visions to life.
Keeping Up with the Creative Content
In a world where the majority of people now have access to mobile phones, and social media platforms and can be ‘online’ across the globe; it makes it harder to justify why a business or an individual should invest in a content creator. Statistically speaking, you probably also consider yourself...
Influencers: What Are Their Ultimate Goals?
As influencers grow in popularity on social media, their business opportunities widen. We’ve seen the launch of many successful creator-founded brands and products, influencer appearances on television shows, and creators securing admirable opportunities such as interviewing world-famous celebs at events like the Met Gala. In order to be successful,...
Instagram’s Creator Marketplace is a Go!
Last year, a small number of brands entered a testing phase introduced by Instagram, granting them access to a new set of tools for discovering and reaching out to creators. To build upon these tools further, Instagram will be launching and testing its creator marketplace on an invite-only basis to...
How Creator Marketing Transcends Advertising to Drive Commerce
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital, and creators. But to treat creators as just another form of media inventory risks missing out on their distinct value...
Unveiling the First-Ever US Partnership Awards Judging Panel
Months of recruitment have secured a superb lineup of the industry’s key players, forming a fitting panel to decide our 2022 winners for the inaugural edition of the US Partnership Awards. It was essential for us to shape an outstanding, well-rounded panel of judges that would be representative of...
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