“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Instagram's New Link Feature Empowers Creators to Boost Earnings with Affiliate Marketing
Instagram has introduced a new feature that allows users to add up to five links to their profile bios, which can direct their followers to other content such as storefronts, charity causes, or even profiles on other social platforms.
Brand New Tools Unveiled at Snap Inc.'s Partner Summit to Help Content Creators Boost Growth
Having hosted its annual Partner Summit, Snap Inc. has unveiled new tools designed to help content creators expand their reach and grow their following.
Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success
There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?
Streamlined Editing: Instagram's New Feature Makes Reels Editing Effortless
Instagram has revealed enhancements to Reels in a bid to support creators in expressing their inventiveness, engaging with audiences, and earning revenue.
Data Dilemma: Marketers Caught in a Cookie Conundrum as Consumer Trust Crumbles
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
Affiliate Marketing Needs a Trade Body: How Do We Get There?
The affiliate channel needs a strong, collective voice to head off reputational damage and break out of its own echo chamber. Despite inertia, it can be done.
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