As a brand looking for another brand to engage in a partnership with, your first port of call might be to look towards a brand that has a similar following, reach, and status to yours. However, before you put yourself into a box, why not consider looking at the ways that working with smaller, more niche brands can benefit you. It’s not always the big dogs that drive the best results.

Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Despite having a smaller audience, it’s far more likely that this audience is engaged, loyal, and invested.

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