Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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Meta Solidifies Reels Offering with New Updates
As each week goes by, we see new updates from Meta on the tools that are being introduced across its platforms to entice creators and elevate their content. With a confirmed plan to push Reels content across Facebook and Instagram, this week, Meta has released brand new updates that shine...
Rewards Programmes and Web 3 – Driving ‘Brand Valuable’ Behaviour and Loyalty
As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to their advantage. In Web 3, users will hold most of the power. Decentralised networks make this possible: they allow communities...
Social Media Video Content – Ideal Lengths for Popular Platforms
In recent years, video has overtaken social media as the most dominant content consumed by the end user. Platforms like TikTok and Instagram have absorbed the attention of internet users and have considerable power to drive trends, create viral sensations, and make or break a business. A study conducted in...
ThisThat Expand Award Winning Team with Industry Pro Hire
ThisThat is excited to welcome Steph Money, an industry pro with more than ten years of experience, to its Influencer Marketing Award-winning team as Strategic Insight Director. In this role, Steph will be responsible for running and expanding ThisThat’s service division. Steph will also be responsible for driving new...
WTF Series: WTF is Grown-Up Influencer Marketing?
We’ve all laughed at bad ‘influencer marketing’. Heck, we’ve all been responsible for it. Influencer marketing that didn’t engage the desired audience (or any audience); influencer marketing that didn’t align with the brand; influencer marketing that was clearly staged (remember that Listerine ad?); influencer marketing that...
How to Charge Your Worth as an Influencer
Understanding how much to charge as an influencer can be a daunting task. Rates can vary per campaign pending various factors, including, but not limited to deliverables, usages, exclusivity and term length. From the hundreds of conversations I’ve had with influencers, the most popular question across the board relates...
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