TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
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Why Influence Not Advertising is the Future for Brands
If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...
Are NFTs the Next Big Thing for Content Creators?
Collins Dictionary has chosen “NFT” as the word of the year for 2021 – but what are they, and what do they mean for content creators?
Shoppable Livestream Influencer Marketing: Is Social Media Turning into QVC?
Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about external events, to the space where events were actually happening. Livestreaming provides a direct, impulsive connection. Followers of influencers or...
Protecting the Young and Vulnerable: How Are Kid-fluencers Protected During Influencer Marketing Deals?
Social media influencers have become an effective and agile tool for marketers over the last decade. They help to build trust with consumers and produce entertaining content that results in conversions. It’s no wonder this role has started to expand into a more diverse range of contributors. Among the...
Directory Q&A: Sway Group
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please can you...
What Does the Future Look Like for Short-Form Video Content?
TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...
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