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Why Influence Not Advertising is the Future for Brands

If it’s reach, targeting, engagement, and ROI you need, don’t think advertising – think influencer marketing. With consumer trust in advertising waning, and privacy regulations, and third-party cookie deprivation impacting the future of targeting and measurement, this emerging channel is set to become a cornerstone of growth for brands...

Neve Fear-Smith

Directory Q&A: Sway Group

Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about what they offer and how you can get involved. Thank you for taking the time to work with us on this Q&A. First of all, please can you...

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What Does the Future Look Like for Short-Form Video Content?

TikTok, currently the leading destination for short-form mobile video, has made numerous substantial updates to the app this past year. One of the more notable changes made was the introduction of three-minute videos, which has raised a lot of eyebrows. Some users are excited for the opportunity to create, share...

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