Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?
A new study on Gen Z has revealed how brands and influencers can combat changing social media and screen time habits.
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What’s Got Us Talking in February 2022?
Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens camera’ tool to see what items of furniture and soft furnishings could look like in their homes. Users then have...
Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?
When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.
How to Successfully Work With Gaming Influencers to Drive Results
Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out how to improve your gameplay in Fortnite. A few years ago, only a niche online community was aware of these...
A Day in the Life: Nikki Leste, Head of Talent, Channel Mum
As well as being mum to two of her own children, Channel Mum’s Head of Talent Nikki Leste is ‘mum’ to more than 30 of the UK’s top parenting creators.
Department for Education Launches the UK’s First AR Career Fair on Snapchat
The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help young people understand what their education and training choices are and to help them get the best start to their...
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