Digital video storytelling and influencer marketing provider Reach Agency welcomes two new hires this month. Chloe Mays joins Reach as associate director of Influencer Marketing. Mays was previously a creative specialist at TikTok, Reach tapped Mays for her skills in integrated marketing, digital strategy, and digital media.
Reach’s other new addition is Rachel Theberge. She joins the agency as creative director. Theberge has held similar roles for a decade, serving brands such as Harmless Harvest, Sola Bread, and Thumbtack.
Elsewhere in the influencer marketing space, Billion Dollar Boy (BDB) has appointed Serafin Sivcak as account director for the DACH region. This new hire supports the creative agency's news that BDB UK is now BDB Europe. The company’s moves reflect the demand for influencer-focused activities in the European market.
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