Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Pre-register Now for the Biggest and Best PI LIVE Yet!
Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.
The Problem with Subnetworks – Part Two
Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.
Awin on What it Means to be a Global Influencer Marketing Award Winner: “Authenticity is Key Right Now, Push Content Out That Reflects Your Products”
There is less than one week to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with our previous award-winners to see what achievements they’ve made since last year’s ceremony.
Navigating the Risks of Long-Term Influencer Endorsement for Your Brand
Long-term partnerships are the new ‘in’ way for brands and influencers to collaborate in order to build trusting relationships and align entirely with one another’s goals. But what happens if you’re contracted to a long-term partnership and it all goes wrong?
Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space
Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.
TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe
TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.
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