To put it simply, an affiliate is a person or company that advertises a product or service on the behalf of a brand. An affiliate can be a publication for
TikTok announced in February that the app would be an official global sponsor of the UEFA EURO 2020 (taking place in 2021 due to Covid delaying the tournament). This is
We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line
Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was
Influencers are certainly not strangers to being respectfully called out when it comes to the attention of the ASA that they are not following the guidelines that are put in
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Grant M
If you’re a business that wants more publicity, partnering with a social media influencer would be one of the best decisions you’ll make. “However, a lot can go
‘Toxic productivity’ is a phrase that many of us may have also seen across our social platforms recently, focusing on that unhealthy desire to be productive at all times, at
The big question every CMO asks when planning a new campaign is “what will my return on investment be?” This is a completely fair question. Whether you are at an agency or in-house, marketing is a commercial operation and we need to be clear on how our activity impacts the business’s performance and
Perhaps it all really started in 2019, when the genre-defying song “Old Town Road” song went viral on the app and propelled rapper Lil Nas X to fame. The
Last week’s virtual event was hosted one year after TikTok for Business first launched, meaning there was a wealth of learnings to digest and explore. The hosts and speakers
Twitter subscription feature
After announcing earlier in the year that a new ‘Super Follow’ feature would be coming to Twitter, we can now explore what this may look like. Last
