Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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TikTok Search to be Enhanced by Featured Snippets
As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.
The Halo Effect: Going Beyond the Last Click in Influencer Marketing
The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.
Biggest Takeaways from Affiliate Huddle 2023
Catch up on the recurring themes and topics of conversation at Affiliate Huddle 2023, which point towards the industry's focus for the next 12 months.
Instagram's New Link Feature Empowers Creators to Boost Earnings with Affiliate Marketing
Instagram has introduced a new feature that allows users to add up to five links to their profile bios, which can direct their followers to other content such as storefronts, charity causes, or even profiles on other social platforms.
Brand New Tools Unveiled at Snap Inc.'s Partner Summit to Help Content Creators Boost Growth
Having hosted its annual Partner Summit, Snap Inc. has unveiled new tools designed to help content creators expand their reach and grow their following.
Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success
There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?
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