Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game
As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.
The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community
Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?
impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs
The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?
Forever 21 Jumps on the TikTok Train to Fuel its Comeback
Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.
ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach
Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.
"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce
Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.
