Some constructive criticism…

Affiliate copy – is there a science to it? Apparently, there is, according to the University of Alabama at Birmingham, where research was recently carried out to determine the impact of language on engagement with posts. The study looked primarily at posts from micro- and nano-influencers – two types of influencer more commonly used for affiliate marketing strategies. It employed text mining and natural language processing techniques to gain insights from an extensive data set on Instagram.

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