REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local, national campaign it had ever run. EssenceMediacom, GroupM Nexus, and Choreograph collaborated to create a hyperlocal programmatic strategy on a national...
M.i. Media Website | LinkedIn Leading MyDieselClaim to World Cup Glory M.i. Media and Happy Hour’s aim for MyDieselClaim was to aggressively hit the market, build mass awareness, and outperform competition to become clear market leaders in their category. By mid-2022, TV was one of their best performing...
PHD UK Website | LinkedIn Using the ‘Force’ to Create Buzz for the VW ID. Buzz PHD UK won the Best Paid Social Campaign award for exceptional social planning in creating buzz for the Volkswagen ID. Buzz vehicle launch through a partnership with Disney, using the ‘force’ of Star Wars, and...
New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?
Kitlocker & Easyfundraising Supporting Communities and Winning Customers Kitlocker and Easyfundraising’s joint campaign aimed to build brand engagement by using their unique link to the grassroots football community, grow their user bases, increase revenue, and give amateur football clubs access to something special and unique. The campaign featured a...
LTK Website | LinkedIn May - December 2022 Partnership Through LTK and Warehouse’s successful partnership between May and December 2022, Warehouse aimed to increase brand awareness and educate its target audience on its high-quality products and prices while appealing to a younger audience. LTK helped Warehouse achieve this by running...
