Monthly Top Line – July 2023

To say it’s been a lacklustre July (weather-wise) here in the UK would be a gross understatement. But to say it’s been a lacklustre July (partnership-wise) around the world would be a lie. The partnership industry continues to see success and growth this summer, and we’ve collected some of the key hires and acquisitions over the past month to best exemplify this.

Yahoo has appointed Tressie Lieberman as Chief Marketing Officer (CMO) due to her extensive marketing experience with brands like Chipotle, Taco Bell, and Pizza Hut. Whilst at Chiptole, Lieberman launched and scaled the company’s loyalty programme from zero to 33 million members and activated influencer partnerships across various social media platforms, smashing sales records. As CMO of Yahoo, she will lead global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives, aiming to shape Yahoo's growth strategy and elevate the brand's presence.