Influencer Marketing / Members-only / American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far. By Sofia Aira / 15 Apr 2026
Influencer Marketing / Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026? Let's dive into the brand houses that brought the most to Coachella 2026. By Sofia Aira / 14 Apr 2026
PI LIVE Europe / Paid-only / Fifty Shades of Risk, Inside Affiliate’s Grey Zones Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey By Newsdesk / 14 Apr 2026
Opinion / Last Click Captures Demand, But Creators Build it Brands need to treat the funnel as a connected journey, says impact.com's San Sareen. By San Sareen / 14 Apr 2026
Affiliate Marketing / Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. By Madaline Dunn / 14 Apr 2026
Affiliate Marketing / “Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. By Madaline Dunn / 13 Apr 2026
Creator Economy / Ranked: The Best Brand Activations That Defined Coachella 2026 Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game! By Sofia Aira / 13 Apr 2026
PI LIVE Europe / Paid-only / Performance Needs Personality: Why Creative Customisation Drives Real Results This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes. By Newsdesk / 13 Apr 2026
Creator Economy / OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched. By Sofia Aira / 13 Apr 2026
