Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales
The panel acknowledged the fact whilst affiliate marketing is a powerful tool for businesses looking to expand their reach and boost sales, understanding incrementality has remained a challenge for many.
CJU23: Integrating Influencer Marketing With the Affiliate Realm
Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU 2023.
What You Need to Know: AMLeaders, Expert-Led Affiliate Marketing Training
AMLeaders, an innovative training event for affiliate marketing, is set to take place alongside PI LIVE Europe later this October. Here’s everything you need to know from the founders themselves.
Tyroo and CJ Partner to Launch APAC Performance Marketing Platform
The prominent ad tech platforms unite in a partnership aimed at delivering global technological expertise coupled with tailored solutions for advertisers and supply partners.
Harnessing First-Party Data to Reach New Customers
In the quest for new customers, retailers could transcend algorithmic estimations and unlock growth by uniting rich first-party purchase data with demographic insights for more effective advertising campaigns.
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