Due to Apple’s privacy update in iOS 14 and the acceleration of e-commerce adoption from Covid-19, digital marketing costs have skyrocketed since last year. TikTok has experienced
The speed of innovation across services and apps is increasingly rapid as the world becomes more connected than ever before, but with it comes disruption and the need to rethink
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team
In recent research, LinkedIn compared the top-rated skills that professionals held in 2015, with those for the same jobs today. By identifying the skills that rose to the top,
Last night, we were finally able to crown the first-ever US Partnership Award winners.
With a great appetite for the inaugural US focussed awards programme, the USPAs aim to
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher
