Creator partnerships, product demos, ASMR content, and hyper-niche communities all feature on the ingredients list for cooking up a powerful TikTok campaign over the next 12 months.
Let’s throw ourselves back to 14 years ago. At PI LIVE London in October, a panel of affiliate marketing experts sat down to unpack some important learnings from the 2008 recession, and how we can apply them to the pending economic crisis.
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
2022 has been the year that, finally, the influencer marketing space has been able to thrive with no restrictions across the globe. 2022 certainly looked very different to 2021 for the channel, and in 2023, we can see more new and exciting trends coming to light.
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
