The Metaverse. It’s been one of the hottest buzzwords in the influencer marketing space for the past year, but if we take a moment to pause, how much weight does it really hold? Big things were predicted for influencer marketing in the Metaverse, but have they come to fruition?
A brand lift study is essentially an effort in collecting behavioural data that measures the impact of marketing activities over time.
On paper, it’s pretty simple, just create a
The Influencer Marketing Show London is less than a month away, and now is the perfect time to start connecting with your peers and creating your schedule ahead of the
Rachael has worked with Sprout Social as part of the social team for six and a half years and has been in her current Senior Manager role for two years.
Best known for their light-hearted lifestyle content on TikTok, popular content creators, Caitlin and Leah, have taken on a new challenge. In partnership with global youth Charity, Ditch the
Influencers often have a reputation for flexing their lavish lifestyles. Although aspirational posts are the bread and butter of content creators, this can be viewed as insensitive and tone-deaf
Neve Fear-Smith chatted with Nisarg Shah, Co-Founder and CEO of the directory featured company, affable.ai, about how the platform supports the influencer marketing industry.
What is affable.
Marketing to consumers during a time of impending recession can be difficult – somewhat sensitive. People are encouraged to cut costs wherever possible, so purchasing products and services that are not necessities is moving further down our list of priorities.
