10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report
The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.
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Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space
Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.
TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe
TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.
Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies
The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.
UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
How the TikTok Ban in India is Impacting the Influencer Marketing Space
The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.
‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.
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