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Affiliate Marketing Strengthens Its Influence in Southeast Asia

Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.

Affiliate Partnerships Performance Marketing Newsdesk

Meet the Judges for the GPMAs 2025

The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.

Performance Marketing Affiliate Partnerships Newsdesk

Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth

The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.

Newsdesk Creator Economy

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.

Affiliate Partnerships Performance Marketing Newsdesk

Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025

Exploring the key themes shaping this year’s PI LIVE Europe agenda.

Affiliate Partnerships Performance Marketing Influencer Marketing Partner+

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

Creator Economy Influencer Marketing Newsdesk

First Look at the CreatorFest 2025 Agenda

Curated insights for an increasingly professional and fast-evolving creator economy.

Influencer Marketing

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an influencer marketing campaign uber successful, or hot, if you will. In today’s industry, we know that standing out requires more than...

Influencer Marketing Creator Economy Newsdesk

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

Find out who took home the trophies at last night's dazzling ceremony.

Affiliate Partnerships Performance Marketing Newsdesk Partner+

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

Affiliate Partnerships Performance Marketing Newsdesk

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.

Influencer Marketing Newsdesk

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

Affiliate Partnerships Performance Marketing

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.