AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
If you’re not already using Bing Chat for ads, you might want to consider it.
New data reveals that the click-through rate (CTR) on Bing’s AI feature is 1.8 times higher than traditional search. For shopping ads, it’s actually 11% higher, according to Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
