If you’re not already using Bing Chat for ads, you might want to consider it.

New data reveals that the click-through rate (CTR) on Bing’s AI feature is 1.8 times higher than traditional search. For shopping ads, it’s actually 11% higher, according to Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising.

Hello Partner! Want to read more?

Register for free to become a member and enjoy reading the rest of this article.

Sign up now Already have an account? Sign in