AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
If you’re not already using Bing Chat for ads, you might want to consider it.
New data reveals that the click-through rate (CTR) on Bing’s AI feature is 1.8 times higher than traditional search. For shopping ads, it’s actually 11% higher, according to Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
