AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
If you’re not already using Bing Chat for ads, you might want to consider it.
New data reveals that the click-through rate (CTR) on Bing’s AI feature is 1.8 times higher than traditional search. For shopping ads, it’s actually 11% higher, according to Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
