Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy

The BBC is preparing to produce original content designed for YouTube.

“Marketplace Membership Is a Privilege”: impact.com Cracks Down on Compliance and Transparency Across Its Platform

impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.

Sustainability: Opportunity or Problem for Digital & Travel Industries?

We are all acutely aware that we live in a time when human interactions with the planet play a major role in the future of the environment and society as a whole. Climate change, global emissions and overtourism are all pieces of the complex puzzle of sustainability....

THE COMMUNITY PICK: Influence at Work - How B2B Creators are Reshaping the Business World

Partnerize Launches VantagePoint for Publishers to Tackle Zero-Click Attribution

Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.

What Data From 30M Shoppers Tells Us About Consumer Behaviour

Insights from the UK’s largest shop.

Monetisation Masterclass - How Creators ACTUALLY Make Money

PI LIVE Level Up Tickets Now Available, Brands and Publishers Go Free

Ahoy, me luvvers! Join us on Bristol’s charming harbourside in March for a day of networking and levelling up your professional skills.

PayPal Responds to Honey Stand-Down Allegations and Rakuten Removal

A PayPal spokesperson has shared an exclusive response, stating that the code in question predated its acquisition and has since been deactivated.

Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026

Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.

Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026

An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.

Google and Shopify Unite to Power AI-Driven Shopping

Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.

Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack'

AI Slop Is Destroying Trust, But the Best Brands Already See the Future

George Sullivan talks AI slop and how brands can use this moment to their advantage.

Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network

Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.