Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy
REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them
Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?
How Affiliates Are Using Newsletters for Growth
Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.
The Guardian Launches Product Recommendation Site, The Filter, in the US
Skimlinks, which is powering the programme, remains optimistic about editorial affiliate opportunities despite a “challenging year.”
Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day
Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.
Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout
Rob Berrisford, Founder of affiliate.ai and Revenue Stack, offers a contrarian perspective on the launch of ChatGPT’s Instant Checkout and its impact on affiliate marketing.
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