Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
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Monthly Top Line – March 2023
The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.
Life on the Other Side: Why Do Publishers Get Such a Raw Deal?
"After almost two decades network side, half a day spent as a publisher exposes how little the industry has invested in a positive user experience for affiliates. Why is it that they are so poorly served?"
Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?
Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban
Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…
The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard
The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.
Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?
Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?
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