Market leaders Global Savings Group (GSG) and Pepper.com (Pepper) have signed a partnership deal that will bring together the world’s largest shopping community and Europe’s leading shopping recommendation and rewards company.
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
With further redundancies expected within the tech and advertising landscape, Hello Partner has launched a new free jobs board to help keep our homegrown talent.
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
Black Friday 2022 saw a breakthrough in mobile e-commerce, and despite online transactions increasing in the US, consumers in the UK were expectably more hesitant given the macroeconomic situation.
