Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.

Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend

Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?

Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year

Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.

Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV

The acquisition arrives at the end of a year of strong growth and performance for tvScientific.

Powering Change - Introducing The Creator Economy's Next Phase

Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025

Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Download the Entry Kit now.

SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching

We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.

“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast

For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.

Why We Must Protect Small Businesses in Affiliate Marketing

As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.

Video on Spotify - Lessons from True-Crime Creator Bella Fiori

Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge

CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.

Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value

In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?

Netflix Acquires Warner Bros, Building a CTV Powerhouse

What does the major acquisition mean for performance marketing?

What Will Be the Key to Influencer Marketing in Europe in 2026?

According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.