The Influencer Marketing Show USA is back in the heart of New York City for 2024, where the vibrant pulse of Off-Broadway meets the cutting edge of influencer and creator marketing. 

Get ready to embark on a journey into the Creator Economy for the third edition of IMS USA at the iconic New World Stages on June 3rd and June 4th.

Staying ahead of the creator curve

As we usher in a new era of collaboration and innovation in influencer and creator marketing, we've made some big changes to stay ahead of the curve and create the most educative and productive environment possible at the event. 

Not only have we rebranded from IMS NYC to IMS USA, reflecting the expanding scope and influence of the show, but we’re also delighted to bring back the complimentary brand scheme, with applications now open!

Networking galore

Immerse yourself in an environment that mirrors the creativity and vibrancy of New York City. This year we will be hosting our content on real Broadway stages as we return to the New World Stages, adding a touch of glamour and theatricality to IMS USA.

Attendees will have the chance to cement relationships with brands and creators during a day and a half of networking, with the option to book 1-2-1 meetings through our AI-driven networking app. Join esteemed brands like Airbnb, Estée Lauder, Macy's, Unilever, and Walmart, among others. It's the perfect opportunity to network, share insights, and build meaningful connections in a relaxed and sociable setting.

What you’ll learn

Let's delve into what you can learn at IMS USA this year, tying in with the latest trends in influencer and creator marketing so that you stay prepared, with insights and predictions from prominent global influencer agency Billion Dollar Boy (BDB) and creator commerce platform LTK.

With the creator marketing industry estimated at $21 billion, creators are now ranked as the number one brand marketing investment. LTK’s latest brand survey suggests the pivotal role creators play in marketing decisions, with 80% of brands increasing creator budgets in 2023 and 92% planning to allocate even higher budgets for creator marketing in 2024.

Rodney Mason, Vice President and Head of Marketing at LTK, commented, "The creator economy is not just thriving—it's leading the charge in modern marketing, with brands witnessing tangible growth and a more profound consumer connection when they entrust creators."

Ed East, Group CEO and Co-Founder at BDB, predicts a surge in 'creator-led advertising.' He explains, “We will see a rise in brands building broad advertising strategic and creative platforms and campaigns powered by Creators.” 

“Creators will appear both in front of and behind the camera with increasing frequency, as well as in the development process.”

The IMS USA agenda will closely cover full-funnel creator partnerships, with sessions on how to work with creators and build a full-funnel programme that delivers on earning consumer trust, reaching hyper-targeted audiences, and maximising ROI. We are aware of how influencer marketing evolved beyond just brand awareness in the last year and is increasingly recognised as a powerful tool for driving action across all stages of the marketing funnel.

Permele Doyle, US President and Co-Founder at BDB, highlights the rise of social commerce in 2024, as she predicts brands will increasingly use creator marketing to explore commerce opportunities and drive sales. Doyle uses the launch of TikTok Shop and smaller social commerce platforms as examples of the advances in commerce tools across major platforms.

In the last year, we have witnessed livestream social commerce, also known as live shopping, revolutionise online shopping by combining live video streaming with real-time interaction and sales. 

However, we recognise how impulsive buying, privacy concerns, over-saturation, internet connectivity dependency, and unrealistic expectations are potential drawbacks. IMS USA will highlight social experience and live shopping as our agenda will help to discover how businesses can integrate live shopping to captivate customers, drive conversions, and differentiate from traditional e-commerce.

Save the date and get involved

A ticket to IMS USA will open doors to explore the ever-evolving Creator Economy, stay ahead of trends, and delve into technological advancements and democratised content creation tools shaping the future of influencer marketing.

Join us on June 3rd and 4th at New World Stages for an unforgettable experience shaping the future of influencer marketing together. Discover opportunities to get involved as an exhibitor or sponsor, including thought leadership, branding, and networking.

Stay tuned for updates, and sign up for our newsletter to be the first to know when the agenda is released. Don't miss your chance to be part of the influencer and creator marketing revolution at IMS USA 2024! 

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