Creator marketing technology platform, CreatorIQ, has recently unveiled its year-end report, providing a comprehensive analysis of the latest trends shaping the influencer marketing industry.
The Year in Review report, based on data from over 2 million posts, 143,000 creators, and 19,800 campaigns, sheds light on the evolving landscape of influencer marketing, particularly emphasising the surge in short-form video content and the exploration of new channels.
Short-form reigns supreme
One of the prominent trends identified in CreatorIQ's analysis is the significant shift towards short-form videos, with creators showing a penchant for such content in their brand campaigns.
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