One of the world’s leading CTV platforms, tvScientific, has been acquired by Pinterest.
The move aims to bring high-intent audiences to TV by combining Pinterest’s audience intent signals with tvScientific’s outcome-based CTV engine, helping marketers better measure how TV impacts performance campaigns.
Pinterest reaches 600 million monthly active users and generates predictive intent signals based on users’ activity.
These signals, along with its Taste Graph and AI systems, power personalised recommendations and shopping experiences – features that have helped establish the platform as an AI-driven shopping assistant.
Following the acquisition, tvScientific’s CTV platform will be integrated into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.
Advertisers will be able to evaluate TV performance with the same clarity as other digital channels, effectively turning Pinterest into a unified search, social, and CTV performance solution.
“People plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,” said Pinterest CEO Bill Ready.
tvScientific CEO Jason Fairchild added: “Combining our performance-driven CTV platform with Pinterest’s scale and high-intent audience will create a powerful new equation for modern advertisers.”
Pinterest says its initial focus will be scaling tvScientific’s capabilities in the US before expanding globally.
The transaction is subject to regulatory review and is expected to close in the first half of 2026. tvScientific will continue to operate under its existing brand.
Over the past year, tvScientific has moved from strength to strength.
The team won Gold for ‘Best Partnerships Team’ at the US Partnership Awards in April, and Director of Growth & Partnerships Vikki Danielson featured in the recent Hero100 list for outstanding work in affiliate and partnerships.
