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“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Creator Economy Forecast: The Industry’s Predictions For 2025
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Shape The Stage: Community Pick Debuts at PI LIVE USA & Influencer Marketing Show USA
Introducing 'The Community Pick’ at PI LIVE USA and The Influencer Marketing Show USA – a unique opportunity for the industry to take the mic and shape the event agenda like never before. Submissions close January 15, 2025.
PartnerBoost and Partnerize Unite to Expand Amazon Seller Opportunities
The partnership will allow PartnerBoost's Amazon sellers to access Partnerize's network of affiliate partners.
Later Acquires Mavely for $250 Million
The major acquisition arrives one year after Mavrck and Later consolidated their platforms.
Google Will Allow Fingerprinting in February – What This Means for Marketers
The ICO has issued a response calling the decision "irresponsible" and "wrong."
How to Work with Niche Influencers
Despite a resurgence in celebrity partnerships, niche influencers are still the strongest choice for affiliate strategies. What is the best way to partner with them, heading into 2025?
Imagen Insights' Cat Agostinho Talks Toxic Workplaces
Drawing from her own negative experiences in a toxic workplace, Cat Agostinho explains how to address and heal these issues.
impact.com’s Owen Hancock on the Art of Self-Empathy
Owen Hancock shares personal anecdotes and lessons learned on his path to overcoming burnout, self-criticism, and stress.
Why Media Mix Modelling Undercuts Affiliate Marketing, and What to Do About It
Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately.
#HP30InfluencerAgencies: Meet the World's Top 30 Influencer Agencies in 2024
Join us in celebrating the world's outstanding influencer agencies this year.
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Rakuten Advertising Talks AI, Q4 Assistance, and ICO Guidance
Nick Fletcher, SVP EMEA, alos discusses the network's Affiliate Intelligence initiative and PI LIVE sponsorship.
Leaked TikTok Docs Reveal Dark Side of Engagement: Addiction, Algorithm Bias, and Exploitation
Newly revealed TikTok documents highlight serious concerns about user safety, particularly for minors, amid ongoing legal battles.
Network Digital Marketing Talks Retail Media, Affiliate for Good, and PI LIVE Europe
We caught up with Head of Business Development, Richard Draper, to learn more about how affiliate marketing can be a force for good in the world.
CreatorFest Preview: Conversations at The Voicebox You Can't Miss
Get ready for CreatorFest! Join us at The Voicebox for engaging discussions on inclusion, mental health, and authentic audience connections.
The algorithm is changing – or are we?
Buttermilk's Amber Ledrin shares her thoughts on how algorithms have shaped the digital media landscape and how this has made creators evolve too.
“Belief in Possibility”: Danny Lowney and Victoria Bachan on Sixteenth’s New Vision After Whalar Merger
Sixteenth’s Danny Lowney and new president Victoria Bachan discuss their merger with Whalar and their bold vision for the future of the creator economy.
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