“Marketplace Membership Is a Privilege”: impact.com Cracks Down on Compliance and Transparency Across Its Platform
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
impact.com has made a series of compliance-driven moves this week, penalising publishers across its platform as it cracks down on attribution and policy violations.
The most high-profile case involves Honey, which was removed from the impact.com Discovery Marketplace and had its account temporarily suspended, while the platform awaits confirmation of necessary compliance updates.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.