Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
Silverbean won for their exceptional management of Sage Appliances’ UK affiliate programme. Their data-driven, partnership-focused strategy delivered outstanding YoY growth, exceeding targets across revenue, traffic, and editorial content.
dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.
Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.
Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
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