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Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey

By Newsdesk

/ 14 Apr 2026

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Last Click Captures Demand, But Creators Build it

Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.

By San Sareen

/ 14 Apr 2026

Last Click Captures Demand, But Creators Build it

Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers

The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.

By Madaline Dunn

/ 14 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.

By Madaline Dunn

/ 13 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Ranked: The Best Brand Activations That Defined Coachella 2026

Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!

By Sofia Aira

/ 13 Apr 2026

Performance Needs Personality: Why Creative Customisation Drives Real Results

This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes.

By Newsdesk

/ 13 Apr 2026

Performance Needs Personality: Why Creative Customisation Drives Real Results

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

By Sofia Aira

/ 13 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

If 2025 felt like a year of transformation, strap in, the waves will only get choppier.

By Madaline Dunn

/ 8 Apr 2026

“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence

New Affiliate Code of Conduct Aims to Standardise Software Guidance

The Code follows a big year of industry debate amidst browser extension controversy.

By Madaline Dunn

/ 8 Apr 2026

New Affiliate Code of Conduct Aims to Standardise Software Guidance

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

By Sofia Aira

/ 8 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators