Affiliate Marketing / impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance. By Madaline Dunn / 21 Apr 2026
Affiliate Marketing / Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators? By Madaline Dunn / 21 Apr 2026
Creator Economy / Members-only / Why are AI Influencers Pretending to be at Coachella this year? This year, a number of AI influencers have been generating content appearing to be at Coachella 2026. By Sofia Aira / 21 Apr 2026
Creator Economy / Members-only / More Creators Are Using AI for Video Than You Think, New Adobe Study Finds According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows. By Sofia Aira / 20 Apr 2026
Industry Voice / Affiliate Needs to Write a Better First Chapter It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said. By Rachel Said / 20 Apr 2026
Creator Economy / What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days. By Sofia Aira / 20 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Newsdesk / Paid-only / Simon Hares Breaks Down Confident Communication and Negotiation The Sales and Management Trainer says it’s important to know what you can and can’t move on. By Madaline Dunn / 17 Apr 2026
Affiliate Marketing / Paid-only / Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale As last click falls out of favour, we spoke to Rory Sale about how the industry adapts. By Madaline Dunn / 17 Apr 2026
Influencer Marketing / Members-only / American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far. By Sofia Aira / 15 Apr 2026
Influencer Marketing / Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026? Let's dive into the brand houses that brought the most to Coachella 2026. By Sofia Aira / 14 Apr 2026
