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The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

☄️ Perplexity Launches New Publisher Partnership Scheme

Plus, the future of B2B is personal...

By Sol Wilkinson

/ 26 Aug 2025

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.

By Sol Wilkinson

/ 26 Aug 2025

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.

By Sol Wilkinson

/ 22 Aug 2025

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.

By Sol Wilkinson

/ 22 Aug 2025

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

By Sofia Aira

/ 21 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges