Latest News

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.

By Sofia Aira

/ 7 Nov 2025

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.

By Sofia Aira

/ 7 Nov 2025

Black Friday Survival Guide for Affiliate Marketers

Top tips for the end-of-year frenzy from intelligent minds across the industry.

By Sol Wilkinson

/ 7 Nov 2025

Black Friday Survival Guide for Affiliate Marketers

Excellence in Transparency & Compliance

Awin Website | LinkedIn 0:00 /0:05 1× Awin’s Conversion Protection Initiative: $100m Tracked. Trust Restored.

By Newsdesk

/ 7 Nov 2025

Profound Launches Leaderboard of Brand Visibility in LLMs

Why this public index will be useful for both advertisers and affiliates moving forward.

By Sol Wilkinson

/ 7 Nov 2025

🌟 How Sephora and Mariah Carey Won Christmas Marketing

This week, Christmas comes early, the IMTB opens a new committee, and the social media updates rundown is here.

By Sofia Aira

/ 6 Nov 2025

Best Use of AI in Performance Marketing

Captiv8 Website | LinkedIn 0:00 /0:10 1× Captiv8's Brand Safety Initiative

By Newsdesk

/ 6 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee

Best Influencer Marketing Campaign

Awin Website | LinkedIn 0:00 /0:05 1× The Ambassadeur Community

By Newsdesk

/ 5 Nov 2025

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

By Sofia Aira

/ 5 Nov 2025

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

😯 The Surprising Return of a Former Affiliate Skeptic

Plus, APMA's Kevin Edwards on the 'affiliate renaissance.'

By Sol Wilkinson

/ 4 Nov 2025