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Gen Z Influencers: Why You Should Be Working With Them in 2022

It’s no secret that Gen Z is taking over influencer marketing. 97% of Gen Z use some form of social media, and they are a highly engaged audience. Both

By Guest Writer

/ 30 May 2022

Gen Z Influencers: Why You Should Be Working With Them in 2022

What’s Got Us Talking in May 2022?

As we head into the summer season, influencer marketing certainly isn’t taking a holiday. The platforms we use are continuing to advance, and we’re seeing some super exciting acquisitions and developments happening on the agency side too.

By Neve Fear-Smith

/ 27 May 2022

Deep Dive: Is There a Hack for Incrementality Success?

We all know that there are benefits to tracking affiliates that are driving elusive incremental sales, but who are they, and what does this mean for your programme as a whole?

By Niamh Butler-Walton

/ 26 May 2022

Deep Dive: Is There a Hack for Incrementality Success?

IMS NYC Session Spotlight: Finding your Communities - Best Practice for Working with Creators in 2022

Building a solid community is essential when working with influencers to promote your brand. In their session at the Influencer Marketing Show NYC, Claire Daugherty Branded Content Partner at Meta,

By Neve Fear-Smith

/ 26 May 2022

IMS NYC Session Spotlight: Finding your Communities - Best Practice for Working with Creators in 2022

What Does LinkedIn’s UK Accelerator Programme Mean for Creators?

LinkedIn has committed a $25 million investment toward supporting creators globally, and the Creator Accelerator Programme is an example of where this investment is being focussed. The programme was successfully

By Neve Fear-Smith

/ 25 May 2022

What Does LinkedIn’s UK Accelerator Programme Mean for Creators?

Building an Affiliate Strategy for the Highly Regulated Financial Sector

Consumer interest in financial products boomed during the lockdown as many people who were stuck at home took the time to reassess their finances. It’s a trend that has

By Guest Writer

/ 24 May 2022

Building an Affiliate Strategy for the Highly Regulated Financial Sector

User Experience is Important — But So is the Creator Experience

The creator economy is currently valued at more than $20 billion with estimations suggesting that number could reach over $104.2 billion in 2022. While most of these funds go

By Guest Writer

/ 24 May 2022

User Experience is Important — But So is the Creator Experience

How AI Can Help You Avoid Influencer Fraud

Do you want to identify social media influencers for your marketing campaigns? You’re not the only one. Influencer marketing is a growing industry that’s market value has more

By Guest Writer

/ 23 May 2022

How AI Can Help You Avoid Influencer Fraud

Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change

The accelerating pace of change in ‘video-first’ social media platforms is leading to a growing crisis for social media professionals. They are struggling with widening skills gaps and unrealistic

By Guest Writer

/ 20 May 2022

Growing Skills Gap for Social Media Marketers Amidst Accelerating Pace of Platform Change

TikTok Inspires Brand and Creator Collaborations

A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

Have Your Say: The Racial Pay Gap in Influencer Marketing

The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing

By Guest Writer

/ 18 May 2022

Have Your Say: The Racial Pay Gap in Influencer Marketing