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A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This

At 24 years old, Dana Hasson has found the sweet spot of social media success, amassing a loyal TikTok following of over 2.5 million in just two years.

By Neve Fear-Smith

/ 28 Feb 2022

A Day in the Life: Dana Hasson, TikTok Creator and Founder of Should Look Like This

What’s Got Us Talking in February 2022?

Pinterest’s AR shopping feature expands Pinterest is working with a select group of US retailers expanding its AR shopping feature, allowing shoppers on the app to use the ‘Lens

By Neve Fear-Smith

/ 25 Feb 2022

Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers

“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike

By Guest Writer

/ 24 Feb 2022

Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?

When forging a successful partnership between an influencer and a brand there are multiple elements to take into consideration.

By Neve Fear-Smith

/ 24 Feb 2022

Influencer Marketing Campaigns: Who Should Have The Final Say, Brands or Creators?

How to Successfully Work With Gaming Influencers to Drive Results

Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out

By Guest Writer

/ 23 Feb 2022

How to Successfully Work With Gaming Influencers to Drive Results

A Day in the Life: Nikki Leste, Head of Talent, Channel Mum

As well as being mum to two of her own children, Channel Mum’s Head of Talent Nikki Leste is ‘mum’ to more than 30 of the UK’s top parenting creators.

By Neve Fear-Smith

/ 22 Feb 2022

A Day in the Life: Nikki Leste, Head of Talent, Channel Mum

Department for Education Launches the UK’s First AR Career Fair on Snapchat

The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help

By Neve Fear-Smith

/ 22 Feb 2022

Department for Education Launches the UK’s First AR Career Fair on Snapchat

A New Strategy for Attribution in the Privacy-First Internet

Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is

By Guest Writer

/ 21 Feb 2022

A New Strategy for Attribution in the Privacy-First Internet

How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…

The Influencer Marketing Awards ceremony is taking place on 9th June at the glamorous Sheraton Grand. If you would like to see yourself standing on the stage collecting a trophy

By Neve Fear-Smith

/ 21 Feb 2022

How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…

OnlyFans is For Everyone

Founded in 2016, OnlyFans was launched as a platform inclusive of content creators from all genres, allowing them to develop authentic relationships with their fanbase and monetise their content on a subscription basis.

By Neve Fear-Smith

/ 18 Feb 2022

TikTok Adds Vamp to the TikTok Marketing Partner Programme

Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are

By Neve Fear-Smith

/ 18 Feb 2022

nauthenticity is Cancelled: How Brands Can Embrace their Fun Side on TikTok

How to Ensure Accountability as Influencer Marketing Matures

More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement

By Guest Writer

/ 17 Feb 2022

How to Ensure Accountability as Influencer Marketing Matures