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TikTok Inspires Brand and Creator Collaborations

A growing number of users are heading to TikTok to be inspired by diverse communities and discover new ideas, products, and places. The platform is full of creators who have

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

The social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492 billion in 2021 to $1.2 trillion by 2025. During this panel

By Neve Fear-Smith

/ 19 May 2022

IMS NYC Session Spotlight: “Influencing the Retail Revolution”: How Creators and Social Commerce are Reshaping How People Shop

Have Your Say: The Racial Pay Gap in Influencer Marketing

The issue In any industry, it is important to remain aware of what has changed and what needs to change. One must never be complicit in industry-wide issues; failing

By Guest Writer

/ 18 May 2022

Have Your Say: The Racial Pay Gap in Influencer Marketing

Vote For Your Influencer Marketing Awards Rising Star 2022!

Every year we are blown away by the quality and quantity of entries we receive for the Influencer Marketing Awards that represent the pace at which the industry is evolving

By Neve Fear-Smith

/ 17 May 2022

Vote For Your Influencer Marketing Awards Rising Star 2022!

IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve

It’s one thing to embrace trends – it’s another thing to create them or take them mainstream. In this session from the Influencer Marketing Show NYC, Ben Grinspan, Director

By Neve Fear-Smith

/ 16 May 2022

IMS NYC Session Spotlight: Catalysing Change - Getting Ahead of the Cultural Curve

How to Increase ROI of Your Influencer Marketing Campaign

Return on investment (ROI) is one of the key metrics that help evaluate the performance of your advertising campaigns. The higher it is, the more successful you are and the

By Guest Writer

/ 16 May 2022

How to Increase ROI of Your Influencer Marketing Campaign

Winning the Great Resignation: Building an Army of Freelancers Who Help Your Brand Dominate

The Great Resignation is a concept that emerged after Covid-19 swept the world and profoundly changed everyday life — the way we live, and especially the way we work. The

By Guest Writer

/ 13 May 2022

TikTok Becomes Official Entertainment Platform of UEFA Women’s EURO 2022

The growth of women’s sports on TikTok TikTok was rife with content surrounding UEFA EURO 2020 when the platform sponsored the games for the first time, and now, the

By Neve Fear-Smith

/ 12 May 2022

TikTok Becomes Official Entertainment Platform of UEFA Women’s EURO 2022

Find Out Who’s Breaking the Boundaries in Influencer Marketing: IMA Shortlist Announced

The Influencer Marketing Awards’ judging day took place last week, and it was wonderful to see all of our esteemed judges come together to discuss this year’s best in

By Neve Fear-Smith

/ 12 May 2022

Find Out Who’s Breaking the Boundaries in Influencer Marketing: IMA Shortlist Announced

ThisThat Continues Exponential Growth Path and Strengthens Leadership Team

Stephanie and Dylan have joined ThisThat as the leading social media survey platform expands its team at a time of continued growth for the company. With a strong track record

By Neve Fear-Smith

/ 11 May 2022

ThisThat Continues Exponential Growth Path and Strengthens Leadership Team

“It’s Important to Take a Minute to Celebrate the Great Work Taking Place in the Partnerships Ecosystem…” – The US Partnership Awards

There is significant growth in the desire for partnership marketing in the US. To celebrate growth and development in this area, which bridges performance, affiliate, partner, and influencer marketing, the

By Neve Fear-Smith

/ 11 May 2022

“It’s Important to Take a Minute to Celebrate the Great Work Taking Place in the Partnerships Ecosystem…” – The US Partnership Awards

Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI

There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how

By Marlee Gauthier

/ 10 May 2022

Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI