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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok

UK Black Pride provided some great examples of how brands can achieve authentic activism.

By Jack Shute

/ 21 Aug 2023

What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.

By Sol Wilkinson

/ 18 Aug 2023

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Prime Time Performance: tvScientific Brings CPO to CTV Space

Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms.

By Sol Wilkinson

/ 18 Aug 2023

Prime Time Performance: tvScientific Brings CPO to CTV Space

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

Everything you might have missed from the past week in partnership marketing.

By Jack Shute

/ 18 Aug 2023

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement

Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”

By Jack Shute

/ 16 Aug 2023

Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence

Registration is now open for our exciting new venture with Affiverse.

By Newsdesk

/ 16 Aug 2023

Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence

Google Ads Axes Enhanced CPC, Right Before Holiday Season

Google recommends using other tools, but some marketers are unhappy with the move.

By Sol Wilkinson

/ 15 Aug 2023

Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue

Admitad's new Instant Payout system has proven popular with partners already and has revealed some revelatory insights into the potential of affiliate payment.

By Anna Gidirim

/ 14 Aug 2023

Why Speed Matters: The Direct Link between Faster Payouts and Increased Affiliate Revenue

Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube

Everything you might have missed in partnership marketing from the past week.

By Sol Wilkinson

/ 11 Aug 2023

Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies

Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.

By Sol Wilkinson

/ 11 Aug 2023

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies

Webgains is the First Affiliate Network to Join B Corp Community

The company achieved its certification after a demanding assessment period.

By Sol Wilkinson

/ 10 Aug 2023

Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers?

The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform.

By Sol Wilkinson

/ 9 Aug 2023