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Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.

By Jack Shute

/ 1 Nov 2023

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.

By Jack Shute

/ 31 Oct 2023

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

We hear from our headline sponsor about its future goals and initiatives, and its thoughts on the biggest trends within partnership marketing.

By Jack Shute

/ 30 Oct 2023

“It’s all about personalisation” Blue Light Card on Its Future and the Hottest Affiliate Marketing Trends in 2024

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation

Catch up on the highlights from PI LIVE Europe's inspiring second day.

By Sol Wilkinson

/ 27 Oct 2023

PI LIVE Europe 2023 Day Two: Female Leaders Lead the Conversation

PI LIVE Europe 2023 Day One: Partnership Marketing’s Future Has Never Been Brighter

Can you feel the buzz? PI LIVE Europe kicked off with a bang as the first day saw the biggest names from the industry gather in London for a day full of inspiration and networking. Explore the highlights below.

By Jack Shute

/ 25 Oct 2023

PI LIVE Europe 2023 Day One: Partnership Marketing’s Future Has Never Been Brighter

“We’re a lot more sophisticated” CJ on PI LIVE Europe and the Changing Affiliate Marketing Landscape

We hear from our headline sponsor about the changing affiliate marketing industry, its plans for PI LIVE Europe, and the introduction of APMA.

By Jack Shute

/ 24 Oct 2023

Innovation Takes Centre Stage: The Winners of the Global Performance Marketing Awards 2023

By Sol Wilkinson

/ 24 Oct 2023

Innovation Takes Centre Stage: The Winners of the Global Performance Marketing Awards 2023

Five Affiliate Trends We’re Looking Out for at PI LIVE Europe 2023

From the alignment of affiliate and influencer marketing to the shift from pixel to API tracking, Tom Armstrong, Director of Sales at impact.com, shares the top five affiliate trends to look out for at this year's PI LIVE Europe.

By Tom Armstrong

/ 23 Oct 2023

“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry

We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.

By Jack Shute

/ 23 Oct 2023

Awin Talks New Partner Types, Flexibility for Publishers, and Blind Dates

We hear from our headline sponsor about their new approach to affiliate marketing, their unconventional PI LIVE session, and much more.

By Sol Wilkinson

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

‘Strategically-focused Clients Are Shifting The Industry’ Partnerize On PI LIVE Europe, Performance For 2023, And Future Plans

We hear from our headline sponsor about their expectations for PI LIVE Europe, why they are sponsoring the show, their roadmap for 2024, and global growth for advertisers.

By Sol Wilkinson

/ 19 Oct 2023

‘Strategically-focused Clients Are Shifting The Industry’ Partnerize On PI LIVE Europe, Performance For 2023, And Future Plans