Latest News

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.

By Jack Shute

/ 4 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.

By Sol Wilkinson

/ 30 Nov 2023

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.

By Jack Shute

/ 30 Nov 2023

Google is Testing Even More Discount Features, Shaking Up the Affiliate Space

Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Week in Review: Holiday Season Stats and Predictions

Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.

By Sol Wilkinson

/ 24 Nov 2023

Week in Review: Holiday Season Stats and Predictions

Zilch's CEO Reveals the Secret Sauce Behind Their Meteoric Rise

Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.

By Sol Wilkinson

/ 24 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

What to do once the chaos is over. Turn the Black Friday surge into long-term value.

By Sol Wilkinson

/ 23 Nov 2023

REPLAY: Maximising Your Black Friday Gains: Retaining Customers and Harnessing Data

eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers

Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.

By Jack Shute

/ 23 Nov 2023

Nominations Open for Hello Partner’s Global Top 30 Performance Media Pioneers

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Newsdesk

/ 22 Nov 2023

Nominations Open for Hello Partner’s Global Top 30 Performance Media Pioneers