Tombras
Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure!
Facing substantial headwinds including supply chain disruptions and market volatility, RealTruck turned to Tombras to mitigate revenue losses and drive growth.
Tombras' strategic approach focused on diversifying partnerships, particularly with content creators and publishers, yielding explosive expansion in 2023. By onboarding dozens of new partners, they generated $10 million more in total e-commerce revenue year on year, with $4 million attributed directly to the affiliate channel.
This transformative journey reshaped RealTruck's affiliate landscape, with innovative strategies and strategic collaborations driving resounding success.
Tombras' expertise and dedication to driving performance in challenging times made the affiliate channel the standout performer. A very strong collaboration that wowed our judges and earned this partnership a deserved award.
Judges Comments
“This was an incredibly well-thought-out and executed affiliate program strategy. An exceptional campaign; the team should be really proud of the overall results.”
Deep Dive Q&A
The 2024 US Partnership Awards is held in association with Rakuten Advertising
