Latest News

Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

YouTube Shorts Sees Surge in Brand Campaigns

CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.

By Jack Shute

/ 10 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.

By Jack Shute

/ 9 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.

By Jack Shute

/ 9 Jan 2024

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.

By Jack Shute

/ 5 Jan 2024

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Cookies Are Fading Away and Marketers Feel Ready

Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.

By Sol Wilkinson

/ 4 Jan 2024

Cookies Are Fading Away and Marketers Feel Ready

Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future

What does 2024 have in store for affiliate marketers?

By Sol Wilkinson

/ 4 Jan 2024

Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future

X's 71% Value Drop Raises Questions on Creator Challenges

We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.

By Jack Shute

/ 4 Jan 2024

X's 71% Value Drop Raises Questions on Creator Challenges

Monthly Top Line – December 2023

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 21 Dec 2023

Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar

Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.

By Sol Wilkinson

/ 20 Dec 2023

Tech Talk: Browser Updates and FCC Changes That Should Be On Your Radar

End of Year Wrap-Up – Our Favourite Stories From 2023

Let's reflect on 2023 before we break for the holidays!

By Jack Shute and Sol Wilkinson

/ 20 Dec 2023

End of Year Wrap-Up – Our Favourite Stories From 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.

By Jack Shute

/ 19 Dec 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?

Katy Lee, Director of Partner Success at impact.com companies Trackonomics and Pressboard, asks whether AI can be trusted to help drive the sector’s growth and expand its exciting potential.

By Katy Lee

/ 19 Dec 2023

Artificial Intelligence - The Key To Unlocking Revenue And Scale For Commerce Content?