At iPX London, we caught up with impact.com’s Senior Director, AI and Marketplace Products, Alex Springer, to learn more about the platform’s product roadmap this year – before he got the chance to explore the rest of London’s Science Museum.
Springer relayed all of the new features coming to impact.com throughout a session earlier in the day.
There is a wealth of new additions. Some of the highlights include: a mobile app; a Chrome extension; an intuitive AI chatbot; deeper programme analysis; SPOT Commerce (a retail media booster); Real Time Search; and agentic AI tools.
Of the new features, Springer pinpoints advanced programme recommendations as the most revolutionary.
“The scale at which we can process data now has allowed us to start to understand some very unique things that we couldn't before,” he says. “If I can deterministically tell you that an audience who reads about this stuff eventually goes and buys this stuff – that's huge. That's the Holy Grail. That's what we've been looking for across the marketing industry.”
He continues, “It redefines demographic. I don't care if you're old or young, or from this country or that country. What we care about now is interest demographics. We've been using machine learning to be able to determine those links and surface them to people.”
We also discuss planning entire campaigns with natural language alone; scepticism and optimism around AI; and what impact.com has to offer affiliate marketers in today’s landscape.
Watch the full interview below.
