Jack Shute - Hello Partner (Page 16)

Awin on What it Means to be a Global Influencer Marketing Award Winner: “Authenticity is Key Right Now, Push Content Out That Reflects Your Products”

There is less than one week to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with our previous award-winners to see what achievements they’ve made since last year’s ceremony.

By Jack Shute

/ 14 Mar 2023

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.

By Jack Shute

/ 10 Mar 2023

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.

By Jack Shute

/ 9 Mar 2023

'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards

There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We wanted to catch up with some previous judges to see what the last year has been like for them, what it means to be an awards judge, and where they see the industry heading.

By Jack Shute

/ 8 Mar 2023

'Bring That Campaign or Story to Life': Volvo’s Danielle Goodall on Judging the Global Influencer Marketing Awards

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.

By Jack Shute

/ 7 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

The catch-all term for emerging technologies such as NFTs and the metaverse is a lot more than just a buzzword. But marketers need to understand why.

By Jack Shute

/ 6 Mar 2023

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation

With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…

By Jack Shute

/ 27 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

TikTok is further establishing itself as the go-to creator-friendly platform with the launch of a new programme to provide more revenue opportunities for creators.

By Jack Shute

/ 24 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.

By Jack Shute

/ 20 Feb 2023

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?

By Jack Shute

/ 17 Feb 2023

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.

By Jack Shute

/ 16 Feb 2023

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023