Jack Shute - Hello Partner (Page 15)

TikTok Search to be Enhanced by Featured Snippets

As consumer search continues to evolve, TikTok is in a winning battle to provide an answer quickly, directing traffic away from Google with its latest update: ‘Featured Snippets’.

By Jack Shute

/ 24 Apr 2023

TikTok Search to be Enhanced by Featured Snippets

Snapchat Partners With Rockerbox to Provide Performance Marketing Insights

Snapchat’s new integration with Rockerbox sets to provide “multi-touch measurement for the modern marketer” as the platform continues to increase its marketing offering.

By Jack Shute

/ 14 Apr 2023

Snapchat Partners With Rockerbox to Provide Performance Marketing Insights

Instagram Expands Creator Marketplace API for Brands and Influencer Agencies

Instagram is expanding its creator marketplace via API, will this make it easier for brands and creators to connect and build partnerships?

By Jack Shute

/ 12 Apr 2023

Unlocking the Power of Sustainability in Partnership Marketing

Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.

By Jack Shute

/ 3 Apr 2023

Unlocking the Power of Sustainability in Partnership Marketing

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

The Creator Race: Snapchat Could be the Next Best Platform as TikTok Ban Looms

With a potential ban on TikTok looming in the US, and with governments taking a stand against the app around the world, marketers and creators must start planning ahead by asking the question: “What’s the next best thing?”

By Jack Shute

/ 27 Mar 2023

The Creator Race: Snapchat Could be the Next Best Platform as TikTok Ban Looms

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.

By Jack Shute

/ 16 Mar 2023

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands