Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve

Amazon catches up with TikTok as the race to become the top social commerce platform is on.

By Jack Shute

/ 9 Feb 2023

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.

By Jack Shute

/ 30 Jan 2023

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.

By Jack Shute

/ 26 Jan 2023

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.

By Jack Shute

/ 24 Jan 2023

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?