Newsdesk

The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

GB Skip Navigation Search Create Avatar Image: Breaking the B2B Mold One Year On A Brand's Playbook for Success

By Newsdesk

/ 21 Aug 2025

What Makes 2025 the Year for Affiliates to Adapt or Fall Behind

In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers.

By Newsdesk

/ 21 Aug 2025

What Makes 2025 the Year for Affiliates to Adapt or Fall Behind

Why Influencer Content is Rocket Fuel for Paid Social

By Newsdesk

/ 21 Aug 2025

Why Influencer Content is Rocket Fuel for Paid Social

Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships

In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—

By Newsdesk

/ 21 Aug 2025

Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships

Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do

By Newsdesk

/ 21 Aug 2025

Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do

Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate

Browser extensions, particularly toolbars and shopping assistant plugins, have long been integral to the affiliate ecosystem. These tools help drive conversions by offering users instant discounts, price comparisons, and cashback

By Newsdesk

/ 21 Aug 2025

Browser Extension Controversies Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate

The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands

By Newsdesk

/ 21 Aug 2025

The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands

Session Lessons: What to Watch Out for in 2025

This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025.

By Newsdesk

/ 21 Aug 2025

Session Lessons: What to Watch Out for in 2025

KEYNOTE - The Ideology of Influence: Why Creators Hold Societal Power Brands Can't Ignore

By Newsdesk

/ 21 Aug 2025

KEYNOTE - The Ideology of Influence: Why Creators Hold Societal Power Brands Can't Ignore

A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers

Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who

By Newsdesk

/ 21 Aug 2025

A Growth Giant Emerges How to Harness CLO's Data and Targeting to Find New Customers

Full Funnel Influence Turning Clicks into Customers

By Newsdesk

/ 21 Aug 2025

Full Funnel Influence Turning Clicks into Customers

Playing it Safe How to Plan For a Year of Uncertainty

Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk.

By Newsdesk

/ 21 Aug 2025

Playing it Safe How to Plan For a Year of Uncertainty