Alessandro Fragiacomo is a distinguished head in influencer marketing and brand strategy, recognised for his expertise in creating high-impact campaigns that drive engagement and business results. As Global Managing Partner at Ogilvy and Head of WPP OpenX Influencer Europe for The Coca-Cola Company, Alessandro has spent over 15 years shaping the creative, entertainment, media and consulting industries, delivering innovative influencer, content and branding strategies on a global scale.
Renowned as a Global Influencer Top 50 and a certified leadership and marketing coach (ICF), Alessandro combines strategic insight with operational excellence, ensuring campaigns are not only creative but also performance-driven. His experience spans Disney, Coca-Cola and other leading brands, enabling him to craft activations that resonate with audiences while meeting commercial objectives.
A seasoned keynote speaker and presenter, Alessandro shares his expertise with industry audiences worldwide, inspiring marketers and creators to embrace innovation, authenticity and measurable impact. Known for his entrepreneurial mindset, storytelling ability and strategic vision, he continues to set benchmarks for excellence in influencer marketing and creator-led brand engagement.
Alessandro Fragiacomo exemplifies leadership, creativity and influence, driving the evolution of the creator economy and helping brands and creators achieve meaningful, long-term growth.
