Andy Philpott, Chief Merchant Strategy Officer at Edenred UK, leads Reward Gateway | Edenred’s efforts to connect brands with high-intent audiences via app and email.
Known for a forward-thinking, data-driven approach, Philpott combines technology, skilled teams, and experimentation to deliver measurable results.
By leveraging AI-driven personalisation and fostering brand collaboration, he continues to shape the future of affiliate marketing.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
